My name is Natalie Morrell and I’ve worked in the wine and spirits packaging industry for more than a decade. I started in bottles when I lived in the Napa area and then moved to the Central Coast and onto label printing, dabbling in corks, caps and kegs in between. I’ve supported 200+ local wineries over my time in the industry ranging from 500 to 500,000 case production. I noticed that my favorite small to midlevel wineries were not being treated as well as the big corporate ones and had to struggle to get even mediocre service. That on top of our current supply chain woes, it’s almost impossible to get things done. I wanted to streamline the process for everyone so buying the supplies you need doesn't have to be the hardest part of your job. Even large wineries can benefit from my services to help their procurement team make the best choices for their bottom line.
You are an expert on wine, you shouldn’t need to be an expert on all your supplies too. My goal is to make packaging worries a thing of the past and make you feel like the rock star that you are. I look forward to exceeding your expectations.
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